AffiliateWP Custom Affiliate Slugs

Follow Updates

Updates for one year, unlimited sites, auto updates, and regular updates.


Version 1.3.0 report outdated
Updated on June 22, 2024
Auto Updates Yes
License GPLv2+

Access all items listed on our website. All new releases are also included as long as the plan is active.

AffiliateWP Custom Affiliate Slugs is a powerful WordPress plugin designed to enhance the functionality of the AffiliateWP plugin. It allows users to create custom slugs for their affiliate URLs, giving them more control over their affiliate links and improving the overall user experience. With this plugin, website owners can easily customize and personalize the affiliate URLs to match their brand or specific marketing campaigns.

Primary Function

The primary function of AffiliateWP Custom Affiliate Slugs is to provide website owners with the ability to create custom slugs for their affiliate URLs. By default, AffiliateWP generates affiliate URLs using the username of the affiliate. However, this plugin allows users to replace the default slug with a custom one, making the URLs more user-friendly and memorable.


1. Custom Affiliate Slugs

The plugin enables website owners to define custom slugs for their affiliates. This means that instead of using the default username as the slug, users can choose any keyword or phrase that aligns with their brand or marketing strategy. For example, if a website owner wants to promote a specific product, they can create a custom slug like “product-name” or “special-offer” for their affiliates.

2. Easy Configuration

AffiliateWP Custom Affiliate Slugs provides a user-friendly interface for configuring custom slugs. The plugin seamlessly integrates with the AffiliateWP settings, allowing users to easily enable and manage custom slugs from the WordPress dashboard. The configuration options are straightforward, making it simple for users to set up and customize their affiliate URLs.

3. SEO-Friendly URLs

Custom slugs created with this plugin can be optimized for search engines. By incorporating relevant keywords or phrases into the custom slugs, website owners can improve the SEO value of their affiliate URLs. This can potentially lead to higher search engine rankings and increased organic traffic to their website.

4. Tracking and Analytics

AffiliateWP Custom Affiliate Slugs seamlessly integrates with the core tracking and analytics features of AffiliateWP. This means that all affiliate clicks and conversions are accurately tracked and attributed to the correct affiliate, even when custom slugs are used. Website owners can access detailed reports and analytics to monitor the performance of their affiliates and campaigns.

5. Personalized Affiliate Experience

By allowing affiliates to use custom slugs, website owners can provide a more personalized experience for their affiliates. Affiliates can choose slugs that resonate with their audience and are easier to remember, increasing the likelihood of generating more referrals. This customization option empowers affiliates to promote products or services in a way that aligns with their personal brand or marketing strategy.

Use Cases

1. Branding and Consistency

AffiliateWP Custom Affiliate Slugs is particularly useful for website owners who want to maintain a consistent brand image throughout their affiliate program. By using custom slugs that reflect their brand or product names, website owners can ensure that all affiliate URLs align with their overall branding strategy. This creates a cohesive and professional impression for potential customers who click on these affiliate links.

2. Promotional Campaigns

During promotional campaigns or special events, website owners may want to create unique affiliate URLs that are easy to remember and share. Custom slugs can be tailored to match the campaign’s theme or offer, making it easier for affiliates to promote and track their referrals. For example, a website owner running a holiday sale can create custom slugs like “holiday-sale” or “special-offer” for their affiliates to use.

3. Niche Affiliate Programs

For websites with niche affiliate programs, custom slugs can be used to target specific keywords or phrases related to the niche. This helps affiliates attract a more targeted audience and improve the conversion rate of their referrals. For instance, a fitness blog running an affiliate program for workout equipment can create custom slugs like “fitness-gear” or “home-workout” to attract fitness enthusiasts.

4. SEO Optimization

Custom slugs can be optimized for SEO purposes, allowing website owners to incorporate relevant keywords or phrases into their affiliate URLs. This can help improve the visibility of these URLs in search engine results, potentially driving more organic traffic to the website. By using custom slugs that align with popular search terms, website owners can increase the chances of their affiliate links being discovered by potential customers.


AffiliateWP Custom Affiliate Slugs is a valuable WordPress plugin that enhances the functionality of the AffiliateWP plugin. It empowers website owners to create custom slugs for their affiliate URLs, improving branding, personalization, and SEO optimization. With its user-friendly configuration options and seamless integration with AffiliateWP, website owners can easily manage and track their affiliate program’s performance. Whether it’s for branding consistency, promotional campaigns, niche affiliate programs, or SEO optimization, this plugin provides the necessary tools to create memorable and effective affiliate URLs.