AutomatorWP – ConvertKit

AutomatorWP – ConvertKit is an integration add-on that connects your WordPress site to the ConvertKit email marketing platform. Its primary purpose is to let site owners automate subscriber management and campaign triggers based on actions that happen inside WordPress. By bridging WordPress events (such as user registrations, purchases, course completions, or form submissions) with ConvertKit workflows, tags, and sequences, the plugin enables seamless, no-code automation flows that keep subscriber data synchronized, apply targeted tags, and launch email sequences automatically.

The integration requires AutomatorWP (the WordPress automation engine) and a ConvertKit account. Once connected via API key, AutomatorWP – ConvertKit exposes triggers and actions you can combine into automations: when a defined trigger occurs on your site, AutomatorWP can execute one or more ConvertKit actions for the relevant email address or WordPress user. This turns routine site events into marketing activity without manual intervention and with precise targeting.

Features

• Two-way automation architecture (Triggers & Actions)

  The core concept is simple: AutomatorWP defines triggers inside WordPress (for example, user registers, completes a lesson, purchases a product, or submits a form) and then performs ConvertKit actions in response (subscribe to a form, add or remove a tag, add to a sequence, update a subscriber field). This event-driven design enables highly flexible workflows that match real-world user journeys.

• Subscribe and unsubscribe

  Automatically add users or email addresses to your ConvertKit subscriber list when they perform an action on your site. The plugin can also unsubscribe users when specified conditions occur, ensuring lists remain up-to-date and reducing manual list maintenance.

• Tag management

  Apply or remove ConvertKit tags dynamically based on site behavior. Tags can be used to segment audiences, trigger targeted automations inside ConvertKit, or manage lifecycle stages (e.g., prospect, customer, course-complete). Tagging enables granular targeting without exporting or manually editing lists.

• Add to sequences (automation series)

  When a trigger fires, you can automatically add a subscriber to a ConvertKit sequence. This is particularly useful for onboarding new users, delivering course-related drip content, or implementing lifecycle marketing based on action completion.

• Custom field mapping

  Map WordPress user meta, form fields, or purchase data to ConvertKit custom fields. This allows you to pass meaningful profile data (first name, purchase SKU, membership level, course progress) to ConvertKit so your emails can be personalized and segmented more effectively.

• Support for guest and registered users

  Automations can target registered WordPress users (using their account email) or guest visitors who submit a form or provide an email address. This flexibility ensures you capture leads from both logged-in and anonymous interactions.

• Integration with WordPress plugins and extensions

  The ConvertKit add-on works in conjunction with AutomatorWP’s other integrations — for example WooCommerce, LearnDash, LifterLMS, MemberPress, BuddyPress, Gravity Forms, WPForms and many more. That lets you create multi-step automations that span e-commerce, learning management, membership and community interactions.

• Conditional logic and multi-step automations

  Create complex flows by combining multiple triggers, adding conditions or running several ConvertKit actions in sequence. For example, tag a user differently based on purchased product type or enroll them in different sequences depending on membership level.

• Activity logs and debugging

  AutomatorWP typically provides logs for automations so you can see when triggers ran and what actions executed. This helps troubleshoot why a particular subscriber was not updated or why a tag was applied (or not).

• Multi-account and environment handling

  If you manage multiple ConvertKit accounts (e.g., client accounts or separate brand lists), AutomatorWP lets you connect more than one account and select which account to use in each automation.

• Easy setup via API

  Connection to ConvertKit is established with an API key and account selection, making setup straightforward without custom code. Once connected, available forms, tags, and sequences are usually discoverable from the AutomatorWP interface.

• Privacy-friendly data handling

  The add-on transfers only the data you specify (email and mapped fields) and relies on WordPress user consent and form opt-ins for list additions. It complements GDPR/CCPA workflows by allowing you to condition automations on explicit consent fields captured by forms or by user settings.

• Where this plugin is particularly useful

  The ConvertKit integration shines where you want to close the loop between WordPress-driven user experiences and email marketing. It is ideal for course creators automating post-enrollment sequences, e-commerce sites segmenting buyers by product, membership sites keeping member lists synchronized, and publishers automating newsletters from content interactions.

• Alternatives and complementary plugins/addons

  There are several other WordPress solutions that connect site activity to ConvertKit or provide similar automation capabilities. These can be used instead of, or alongside, AutomatorWP – ConvertKit depending on workflow complexity and the other systems you need to integrate.

  • Uncanny Automator ‚Äî another popular no-code automation plugin for WordPress that offers a wide range of integrations including ConvertKit.
  • WP Fusion ‚Äî focuses on synchronizing WordPress users with CRMs and marketing automations; supports tag and field syncing across many services, including ConvertKit in some configurations.
  • Zapier or Make (Integromat) ‚Äî third-party automation platforms that can connect WordPress to ConvertKit, useful when you need cross-platform workflows beyond plugins available in WordPress.
  • Form-specific integrations ‚Äî many form plugins (Gravity Forms, WPForms, Fluent Forms) offer native ConvertKit add-ons or third-party connectors which are lightweight options for direct form-to-ConvertKit workflows.
  • Native ConvertKit WordPress plugin ‚Äî provides direct form embeds and signups; useful for simpler needs where full WordPress-triggered automations aren‚Äôt required.

Use Cases

The AutomatorWP – ConvertKit integration unlocks many practical scenarios where automating subscriber actions improves marketing efficiency and user experience. Below are detailed examples that show how typical WordPress sites can leverage this add-on:

• E-commerce segmentation and post-purchase funnels

  A WooCommerce store can automatically add buyers to ConvertKit and apply tags based on the exact product they purchased. This allows sending product-specific onboarding sequences, cross-sell campaigns after purchase, warranty reminders, or replenishment tips. If a customer buys multiple product types, multiple tags can be applied to facilitate tailored campaigns.

• Course onboarding and completion follow-ups

  An online course site using LearnDash or LifterLMS can add students to a ConvertKit sequence when they enroll, delivering welcome lessons and resources via email. When students complete a course module or the entire course, AutomatorWP can add completion tags or trigger a new sequence with certification steps, advanced course offers, or feedback surveys.

• Membership lifecycle management

  When users purchase or upgrade a membership (MemberPress, Paid Memberships Pro), AutomatorWP can sync their status to ConvertKit, assign membership-level tags, and start or stop sequences when memberships expire or are renewed. This supports automated upsell and renewal reminder campaigns.

• Lead capture and segmentation from forms

  Capture lead data from Gravity Forms or WPForms and immediately subscribe contacts to appropriate ConvertKit forms with mapped custom fields. Use form choices to apply tags like “webinar sign-up” or “consultation requested,” allowing immediate segmentation and follow-up by your marketing team.

• Abandoned cart recovery

  Combine WooCommerce triggers with ConvertKit actions to add customers who abandon carts to an abandoned-cart sequence. Tagging can indicate product categories to personalize recovery emails and offers.

• Event confirmations and attendee workflows

  If your site manages events or bookings, confirmed attendees can be added to an event-specific ConvertKit sequence with pre-event information, reminders, and post-event follow-ups. You can also tag VIPs or special-ticket holders for different communications.

• Content-driven subscriber journeys

  For publishers and bloggers, AutomatorWP can subscribe readers who sign up after interacting with specific content types (e.g., long-form guides or product reviews), automatically segmenting audiences by topic interest using tags. This enables targeted content newsletters or product recommendations.

• Community and forum engagement

  Community plugins like BuddyPress can use AutomatorWP to tag power users or new members in ConvertKit. Trigger nurture sequences for new members to introduce community rules, highlight top threads, or promote premium features.

• Personalized drip campaigns using profile data

  Map WordPress user meta or purchase history into ConvertKit fields to personalize emails dynamically. For example, include membership start dates, product serial numbers, or course progress in email templates to make communications contextually relevant.

• Compliance-aware subscription flows

  Use AutomatorWP to condition ConvertKit subscriptions on explicit consent gathered via checkboxes or form settings. This helps ensure you only add subscribers who have given permission, helping align with privacy regulations and best practices for email marketing.

In all these scenarios, AutomatorWP РConvertKit reduces repetitive manual tasks, tightens the integration between site behavior and email marketing, and enables more relevant, timely communications that can increase engagement, retention, and conversions. By combining AutomatorWP’s event-driven automations with ConvertKit’s email tools, site owners can model realistic customer journeys entirely within WordPress and ConvertKit without writing custom code.