AutomatorWP – Mautic

AutomatorWP РMautic is an integration addon that connects your WordPress site’s events and user data with Mautic, the open-source marketing automation platform. Its primary purpose is to create smooth, automated workflows that pass information back and forth between WordPress and Mautic without requiring custom code. By bridging AutomatorWP’s visual, trigger-and-action workflow system with Mautic’s contact management, segmentation, and campaign tools, the addon enables site owners, marketers, and developers to automate lead capture, enrichment, segmentation, and campaign triggers based on activity that happens inside WordPress (and vice versa).

In practice, the plugin lets you listen for WordPress events (for example: user registration, WooCommerce purchase, form submission, course enrollment) and then perform actions in Mautic (create or update a contact, add to a segment, trigger a campaign, apply points). It can also react to Mautic events—such as form submissions or segment changes—and trigger AutomatorWP recipes to perform site-side actions like granting access, sending site notifications, or updating user metadata. The result is a two-way automation layer that keeps your CRM and site in sync and enables complex, cross-platform workflows.

Features

• Two-way integration

  AutomatorWP – Mautic supports both WordPress-to-Mautic and Mautic-to-WordPress flows. You can use AutomatorWP triggers to perform Mautic actions, and conversely use Mautic events to trigger AutomatorWP recipes on your site. This bidirectional capability allows marketing and site automation to remain tightly coupled.

• Easy connection via Mautic API

  Connect to your Mautic instance through its API endpoints. The addon provides a simple connection setup where you supply the Mautic base URL and API credentials (token/keys or OAuth, depending on your Mautic configuration). Once connected, AutomatorWP can authenticate and communicate with Mautic to read and write contact data, segments, and events.

• Triggers for common Mautic events

  Use Mautic events as triggers in AutomatorWP recipes. Typical triggers include contact created, contact updated, form submitted, contact added to a segment, contact removed from a segment, and campaign events. This enables reactive flows such as granting access after a specific Mautic campaign stage or sending site notifications after a form submission.

• Actions to control Mautic from WordPress

  Create, update, or enrich contacts in Mautic based on WordPress activity. Actions include creating/updating a contact, adding or removing a contact from a segment, setting contact custom fields, applying points, triggering a campaign event, and sending internal notes or assigning contact owners. These actions let you capture leads and immediately feed them into marketing automation sequences.

• Custom field mapping

  Map WordPress user fields, form fields, or dynamic values to Mautic contact fields. The addon supports custom field mapping so you can synchronize profile data, order details, course progress, or any other site data into the correct Mautic contact attributes. Mapping supports conditional values and placeholders for dynamic content.

• Support for multiple Mautic instances

  If you operate more than one Mautic instance (for staging, multi-brand setups, or regional deployments), the addon can manage multiple connections. This allows recipes to target the appropriate instance based on the workflow or environment.

• Conditional logic and filters

  AutomatorWP recipes can include conditions and filters so actions in Mautic only run when criteria are met (for example: only add to a segment if cart value > X, only create contact if email domain matches, or only update when a specific custom field is blank). This prevents duplication and ensures high-quality data flow.

• Queued and scheduled actions

  To protect API limits and ensure performance, actions can be queued or scheduled. This is useful for bulk operations, large site traffic, or workflows that deliberately delay Mautic actions (e.g., drip automation starting after a day).

• Detailed logging and debug tools

  Logging helps you track successful API calls, failures, and request/response payloads while debugging integration issues. Logs usually include timestamps, recipe IDs, and error messages returned by Mautic for faster troubleshooting.

• GDPR and consent awareness

  Features that help respect user consent: only pass personal data to Mautic when consent is present, include consent fields in mapping, and support filtering so contacts aren’t created without required opt-ins. This allows you to remain compliant with privacy regulations while syncing data.

• Compatibility with popular plugins

  AutomatorWP – Mautic works alongside popular WordPress plugins so you can create cross-plugin automations. Examples include WooCommerce (orders, refunds, customer accounts), Gravity Forms and Contact Form 7 (form submissions), LearnDash or LifterLMS (course enrollment and progress), MemberPress or Paid Memberships Pro (memberships), BuddyPress (profile updates), and other AutomatorWP addons. This compatibility ensures Mautic receives the right triggers and data from real interactions on your site.

• Webhook and custom event support

  For advanced use cases, the addon can send or receive webhooks to trigger workflows outside the standard trigger/action set. This allows integration with third-party systems or capturing custom Mautic campaign events not exposed via default APIs.

• Robust error handling and retries

  The addon includes retry logic for transient API errors and clear error messages for permanent failures, reducing the risk of lost data due to temporary connectivity issues.

• Security best practices

  Connections between WordPress and Mautic are designed to use secure API channels. The addon encourages storing sensitive credentials securely and limiting capability access so only authorized site administrators can modify integration settings.

• Where this plugin is particularly useful

  This addon is ideal for organizations that want to close the gap between website behavior and marketing automation without writing custom code. It’s useful for teams that rely on Mautic for email campaigns and lead nurturing and want site events to trigger campaigns, or for those who want to ensure Mautic contacts are automatically enriched with user, order, or course data captured on the site.

• Alternative plugins and addons

  If you need different approaches to connecting WordPress and Mautic, consider the following alternatives:

  • Official Mautic WordPress plugin or community-built Mautic integrations that embed forms and basic contact synchronization directly in WordPress.
  • Form-specific addons such as Gravity Forms Mautic or Contact Form 7 Mautic integrations that focus solely on capturing form submissions to Mautic.
  • General CRM-sync plugins that offer mapping and user-sync functionality; some marketing automation connectors can be adapted to work with Mautic.
  • Third-party automation platforms (Zapier, Make/Integromat) which can connect WordPress plugins and Mautic without building a direct plugin-to-plugin integration.
  • Other WordPress automation engines (for example Uncanny Automator or similar), which may offer Mautic connectors or can be extended via webhooks to achieve similar flows.

  Each alternative has strengths: form addons excel at capturing submission data, full integrations provide deeper sync functionality, and external automators are flexible for multi-system orchestration. AutomatorWP – Mautic distinguishes itself by combining site-wide automation capabilities with a dedicated Mautic connector for a cohesive, visual workflow builder.

Use Cases

• Lead capture and immediate nurturing

  A visitor completes a signup or contact form on WordPress (e.g., via Gravity Forms). AutomatorWP creates or updates the contact in Mautic, applies tags, and adds the contact to a nurture segment. Mautic immediately begins an automated email sequence welcoming the lead and delivering tailored content. This reduces manual list imports and ensures timely follow-up.

• Welcome and onboarding sequences after purchase or enrollment

  After a customer purchases a product on WooCommerce or enrolls in a course through LearnDash, AutomatorWP triggers an action that adds the customer to a Mautic campaign segment and sets custom fields such as product name, purchase date, or course level. Mautic then sends a tailored onboarding sequence with next steps, upsell offers, or course materials.

• Abandoned cart recovery

  When a user abandons a WooCommerce cart, AutomatorWP can send the cart data to Mautic and add the contact to an abandoned cart segment. Mautic can then send timed reminders with dynamic content (cart items, discount codes). If the user returns and purchases, Mautic updates the contact and removes them from the abandoned segment.

• Segmentation and personalization based on site behavior

  Track specific behaviors on your site—such as reading a certain number of blog posts, downloading particular assets, or visiting pricing pages—and send those behavioral signals to Mautic. Contacts are dynamically added to segments used for targeted campaigns or personalized email content that aligns with their interests.

• Event registration and follow-up

  Register attendees using a WordPress event plugin or a form, then create or update a Mautic contact and add them to an event-specific segment. Use follow-up campaigns to send reminders, post-event surveys, resources, and networking prompts based on attendance data passed back from the site.

• Lead scoring and qualification

  Enrich contacts in Mautic with data from WordPress (purchase history, membership level, course progress). Use Mautic’s scoring to qualify leads and when a threshold is reached, trigger an AutomatorWP recipe to alert sales, create internal tasks, or unlock gated resources on the site for high-value leads.

• Automated membership gating and access control

  Based on Mautic segment membership or a campaign state, AutomatorWP can automatically grant or revoke access to membership content on the WordPress site. This enables marketing-driven access control where campaigns in Mautic determine who gets access to special content.

• Cross-platform campaigns for multi-site or multi-brand setups

  If you run multiple WordPress sites and Mautic instances for different brands or regions, AutomatorWP – Mautic can target the right Mautic instance and keep contact data synchronized across systems, enabling coordinated campaigns while maintaining brand-specific segmentation.

• Custom workflows and advanced automations

  Combine AutomatorWP’s wide plugin compatibility with Mautic’s powerful campaign engine to build custom workflows—such as triggering an internal Slack message for VIP signups, creating a CRM task when a lead reaches a certain activity score, or launching multi-step campaigns after site-based triggers.