BookPro Rating adds guest ratings to a BookPro site. Once the add-on is active, customers can rate the experience they had, and the ratings appear on your booking pages, where prospective customers can read them before they choose a service. Ratings are built from criteria that you define yourself, so you can gather feedback on punctuality, friendliness or any other aspect of an appointment that matters to your business.

What the add-on provides

Customers leave ratings against criteria that you set up in the back end.
An Enable criteria setting turns on rating against several criteria at the same time.
A photo review option lets customers attach an image to the comment they write.
When more than one criterion is in use, the criteria are displayed on the front end of your site.
Ratings appear on booking pages, where they can help new visitors decide.

Finding the settings

The controls sit in the BookPro menu. Open BookPro, choose Review, and then select Settings. From there you can switch on the criteria option, decide whether photo reviews are allowed and add the criteria you want guests to rate. Spend a few minutes with the screen before you add anything, so you understand how the options fit together.

Setting up your criteria

Start by switching on the option that enables multiple criteria. Then, in the Criteria section, enter a name and a description for each criterion you want to use. Keep names short and plain. The description should explain what the guest is being asked to judge, because a clear description produces more useful feedback than a vague one.

Keep the list short. Five or six criteria make a rating feel thorough, and each extra item asks more of a customer who has just finished an appointment. If you find yourself adding a tenth criterion, check whether it duplicates one you already have.

Choosing criteria guests can answer

The most useful criteria cover things a guest has actually experienced. A customer can tell you whether the appointment started on time, whether the team explained what was happening and whether the premises felt clean. Those are concrete observations. A criterion such as overall impression is harder to pin down and tends to produce vague feedback, so use it sparingly or not at all.

Some examples to consider are timekeeping, communication before the appointment, how clearly the practitioner explained the service, the cleanliness of the premises and how welcoming the experience felt. Write each description as a plain question, such as “Did the session start when the booking said it would?” Questions like that tell guests exactly what to think about and make honest answers easier to give.

Wording that invites honest answers

The words around a rating shape the answer. Avoid leading questions that presume a positive experience, such as “How wonderful was your session?”, and prefer neutral phrasing such as “How well did the session meet what you expected?” Keep sentences short, avoid internal jargon that a first-time visitor would not understand, and make sure each criterion asks about one thing only. A criterion that combines two ideas, such as punctuality and tidiness, leaves guests unsure what they are actually rating.

Photo reviews

The photo review option allows a customer to attach an image to their comment. A photo can show a finished result, a tidy workspace or a piece of equipment, and visitors may find an image more convincing than a sentence alone. That value comes with responsibilities. Before you invite photos, decide what you will accept. Images that show identifiable people, private homes or personal documents need careful handling, and customers should know in advance what kind of photo is welcome.

Consent matters as well. If a guest photographs another person, that person should have agreed to appear. Put a short note about photo guidelines on your own website so expectations are set from the start, and agree in advance how you will deal with an image that was posted without permission.

Why ratings help a booking business

Booking is a decision taken with incomplete information. A visitor looking at a service page has to imagine the experience before committing to an appointment, arriving at your door or trusting a stranger with a task. Ratings reduce that uncertainty by showing how earlier customers felt about the same kind of appointment. They also give your team a regular, specific picture of what is working and what needs attention, which is useful even for businesses that already hear plenty of verbal feedback.

Ratings are most helpful when they are read, not only collected. Set aside time each week to review new feedback, group similar comments together and decide whether a change to scheduling, training or communication is warranted. A pattern that appears in three or four ratings is often more informative than a single dramatic comment, although both deserve attention.

Responding to feedback

Not every rating will be glowing, and that is part of the value. A customer who leaves a mixed rating and then sees a calm, specific reply from the business often trusts the service more than one who never speaks up. Acknowledge what the customer described, say what you will change if anything, and avoid arguing with the rating itself. Replies written with facts rather than defensiveness read as professional to the next visitor who looks at the page. Whether you respond in a comment thread or contact the customer directly, the same principles apply.

Keeping ratings honest and useful

Ratings lose value when one person can submit many times or when a rating cannot be traced back to a real appointment. Encourage customers to rate after their visit rather than during it, and make the invitation a routine part of how you follow up. Consistent wording and timing across your team keeps the feedback comparable from one month to the next.

Using ratings alongside other content

Ratings work best when they sit alongside the rest of your booking information rather than replacing it. Clear service descriptions, an honest account of what a visit involves and an accurate list of what is included help visitors form expectations. When a rating confirms that the reality matches the description, the rating is doing its job. When it reveals a gap, you have a precise prompt to close it.

Common mistakes to avoid

The first common mistake is switching on too many criteria at once. A long rating form is easy to abandon, and a guest who gives up halfway gives you no feedback at all. The second is writing criteria that are vague or overlapping, which makes it hard to act on the results. The third is forgetting to test the form after a change. A small wording edit can change how a whole criterion reads on a phone, so check the final version with fresh eyes before you publish it.

Keeping a short written policy

Ratings bring personal information and sometimes photographs, so it helps to set out a short policy that explains what you collect, why you collect it and how long you keep it. Publish the policy on your website where customers can read it. A few plain sentences are enough to show that you have thought about privacy, and they give your team a clear reference when a guest asks about a comment or image they regret posting.

Checklist before you open ratings

Confirm that BookPro is active and that the Review settings screen loads without errors.
Switch on the criteria option and add a small set of named, clearly described criteria.
Decide whether photo reviews are allowed, and write down your guidelines for them.
Submit a test rating from a separate browser or device, then check how it appears on the front end.
View a booking page on a phone as well as a desktop to confirm the criteria remain easy to read.
Agree on a weekly routine for reading and acting on new feedback.

Who should use it

Any BookPro site that takes first-time or repeat bookings can benefit from structured feedback. The add-on suits businesses where the quality of a single appointment matters most, such as personal services, coaching, repairs and hands-on classes, because guests can judge the specific aspects they experienced rather than offering a general impression.

BookPro Rating gives your site a structured way to collect opinions that would otherwise stay in private messages. Choose a clear set of criteria, handle photos responsibly and read the feedback regularly, and the ratings will become a dependable part of how your booking pages earn trust.