Easy Digital Downloads Free Downloads

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Updated on December 29, 2022
Auto Updates Yes
License GPLv2+

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Easy Digital Downloads Free Downloads is a popular WordPress plugin that enhances the functionality of the Easy Digital Downloads (EDD) platform. EDD is a robust e-commerce solution specifically designed for selling digital products on WordPress websites. With the Free Downloads extension, website owners can offer free digital downloads to their users, allowing them to easily distribute free content, build a subscriber base, and attract potential customers.

Primary Function

The primary function of the Easy Digital Downloads Free Downloads plugin is to enable website owners to offer free digital downloads to their users. This plugin seamlessly integrates with the Easy Digital Downloads platform, extending its capabilities and providing a user-friendly interface to manage free downloads.


1. Easy Setup and Configuration

Easy Digital Downloads Free Downloads simplifies the process of offering free downloads on a WordPress website. After installing and activating the plugin, website owners can easily configure the settings to enable free downloads. The intuitive setup wizard guides users through the process, ensuring a smooth and hassle-free experience.

2. Flexible Download Options

This plugin offers various options to customize the download experience. Website owners can choose to display download links or buttons on their site, allowing users to easily access the free content. Additionally, they can specify the number of times a user can download a particular file, ensuring controlled distribution.

3. Email Collection and Integration

Easy Digital Downloads Free Downloads includes an email collection feature that allows website owners to collect user email addresses before providing access to the free download. This feature is particularly useful for building a subscriber base and nurturing potential customers. The plugin seamlessly integrates with popular email marketing services, such as MailChimp and AWeber, enabling automatic email list building.

4. Download Tracking and Reporting

The plugin provides comprehensive download tracking and reporting capabilities. Website owners can gain insights into the popularity of their free downloads, monitor user engagement, and make data-driven decisions to optimize their content strategy. The reporting feature offers valuable metrics, such as the number of downloads, conversion rates, and user engagement statistics.

5. Customizable Download Buttons and Forms

Easy Digital Downloads Free Downloads allows website owners to customize the appearance of download buttons and forms to match their website’s branding. Users can easily modify the colors, fonts, and styles of the buttons and forms to create a cohesive and visually appealing user experience.

6. Compatibility with Payment Gateways

This plugin seamlessly integrates with popular payment gateways supported by Easy Digital Downloads. This means that website owners can easily convert free download users into paying customers by offering upsells or cross-sell opportunities during the checkout process. The compatibility with payment gateways ensures a smooth transition from free downloads to paid products, maximizing revenue potential.

Use Cases

1. Content Marketing

Easy Digital Downloads Free Downloads is an excellent tool for content marketers. It allows them to offer free downloadable content, such as eBooks, whitepapers, or guides, in exchange for user email addresses. By collecting email addresses, content marketers can build a subscriber list and nurture potential customers through targeted email campaigns.

2. Lead Generation

Website owners can utilize the Free Downloads plugin to generate leads. By offering valuable free downloads, they can attract visitors to their site and entice them to provide their email addresses. These leads can then be further nurtured through email marketing campaigns, ultimately increasing the chances of converting them into paying customers.

3. Product Sampling

For businesses that sell digital products, Easy Digital Downloads Free Downloads can be used to offer free samples or trial versions of their products. This allows potential customers to experience the product before making a purchase decision, increasing the likelihood of conversion. By providing a taste of the product’s value, businesses can build trust and credibility with their audience.

4. Community Building

The plugin can also be used to foster community engagement and build a loyal user base. By offering free downloads, website owners can encourage users to participate in discussions, leave feedback, or contribute to the community. This creates a sense of belonging and encourages users to become advocates for the brand or product.


Easy Digital Downloads Free Downloads is a powerful WordPress plugin that enhances the functionality of the Easy Digital Downloads platform. It enables website owners to offer free digital downloads, collect user email addresses, and track engagement. With its user-friendly interface and extensive customization options, this plugin is a valuable tool for content marketers, lead generation, product sampling, and community building. By leveraging the capabilities of Easy Digital Downloads Free Downloads, website owners can effectively distribute free content, attract potential customers, and drive conversions.

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