The Omnibus for WooCommerce plugin, also known as WP Omnibus, is a specialized WordPress tool created to help online store owners comply with the EU Omnibus Directive. This legislation, which took effect in 2022, requires eCommerce businesses operating within the European Union to display the lowest price of a product within the past 30 days whenever they advertise a discount or sale price. The rule aims to protect consumers from misleading marketing practices and ensure that discounts are genuine.

For WooCommerce store owners, this regulation introduces a challenge: tracking and transparently displaying historical product pricing in an automated, reliable, and customer-friendly way. The Omnibus for WooCommerce plugin addresses this challenge directly. It records product price changes, keeps a log of the lowest price in the last 30 days (or more, depending on the configuration), and ensures this information is visible to customers at the right place in the shopping journey.

Beyond compliance, the plugin also strengthens customer trust by ensuring transparency, reducing skepticism about “fake” sales, and enhancing the reputation of your store as a fair and law-abiding business.

Core Functionality

At its core, Omnibus for WooCommerce does two things exceptionally well:

Price Tracking – It automatically monitors and stores product price changes in WooCommerce. Whenever a regular price or sale price is adjusted, the plugin keeps a record.
Price Display – It shows the lowest price from the last 30 days (or another specified period) on the product page, ensuring compliance with the Omnibus Directive.

By automating both the recording and display of historical prices, the plugin minimizes manual effort for store managers while delivering maximum transparency for customers.

Key Features

Automatic Price Tracking

The plugin continuously logs any change in product pricing, whether it’s a regular price update or a temporary sale. This automatic system ensures you don’t need to manually track historical prices. Once activated, the plugin quietly works in the background, building a historical record of each product’s pricing.

Lowest Price Display

In compliance with the EU Directive, the plugin displays the lowest price over the last 30 days directly on product pages when a discount is applied. This information is usually shown near the sale price so that customers can easily see the genuine value of the discount.

Flexible Timeframe Options

While the law specifies a 30-day minimum period, the plugin often allows store owners to adjust this timeframe. For instance, you might want to track 60 or 90 days if your internal pricing policy requires longer transparency windows. This flexibility makes the tool suitable even for businesses outside the EU that still want to highlight fair pricing practices.

WooCommerce Integration

Because the plugin is built specifically for WooCommerce, it integrates seamlessly with your product catalog. It works with simple, variable, and grouped products, ensuring that no matter how your inventory is structured, the lowest price display remains accurate.

Customizable Display Settings

Store owners can usually adjust how and where the lowest price information is displayed. Whether you want it highlighted next to the sale price, beneath the “Add to Cart” button, or in a product meta section, customization options are typically available to align with your store’s design and branding.

Historical Price Logs

In addition to showing the lowest price to customers, the plugin often provides a backend log for administrators. This record allows you to review how product pricing has changed over time, which can also be useful for internal reporting, auditing, or pricing strategy.

GDPR-Friendly Data Handling

Since the plugin deals with pricing data and not customer personal information, it avoids unnecessary complications with data privacy. Still, it is designed with compliance in mind, ensuring that data storage practices remain lightweight and in line with EU standards.

Practical Use Cases

1. Transparent Seasonal Sales

Imagine running a fashion store with seasonal promotions—like summer or winter clearance. Without the plugin, a customer might suspect that a “50% off” sale is misleading if the original price was inflated shortly before the promotion. With Omnibus for WooCommerce, the product page clearly shows the lowest price in the past 30 days, giving shoppers reassurance that the discount is real.

2. Electronics Store with Frequent Price Changes

For tech products, prices often fluctuate due to competition, supply, or promotional events. A WooCommerce electronics retailer can use the plugin to demonstrate compliance by showing that the advertised sale price is genuinely lower than any recent price, helping build trust in a competitive market.

3. Marketplace with Variable Products

If you run a WooCommerce store selling products with variations (such as clothing sizes or laptop configurations), Omnibus ensures each variation correctly displays its lowest recent price. This prevents confusion and ensures that customers see accurate, variation-specific pricing information.

4. Cross-Border EU Stores

Many WooCommerce stores sell to multiple EU countries. Since the Omnibus Directive applies across the EU, this plugin ensures uniform compliance across all markets, reducing legal risks while also simplifying the process of maintaining trust across borders.

5. Niche or Boutique Stores

Smaller boutique eCommerce businesses benefit just as much as large retailers. For example, an artisan crafts store that occasionally runs promotions can demonstrate transparency and fairness with minimal effort by enabling this plugin.

Benefits for Store Owners

Legal Compliance: Meets the requirements of the EU Omnibus Directive without complicated manual processes.
Customer Trust: Builds confidence that discounts are real, encouraging repeat purchases and long-term loyalty.
Reputation Enhancement: Shows your business as transparent, fair, and trustworthy.
Operational Efficiency: Automates tracking and displaying prices, saving time and reducing human error.
Flexible Customization: Ensures the information is displayed in a way that matches your store’s design and customer experience.

Ease of Use

One of the plugin’s strongest qualities is its simplicity. Installation follows the standard WordPress plugin process, and configuration is straightforward thanks to a clean, intuitive settings panel. Most store owners will find that the default settings are enough to achieve compliance without additional adjustments. For those who want more control, customization options are available to tweak both the logic and appearance of the displayed lowest price.

Technical expertise is not required—store managers without coding knowledge can set it up and achieve compliance in a matter of minutes. For developers, however, hooks and filters may be available to extend functionality and integrate with custom themes or workflows.

Advanced Capabilities

While the core function is compliance, the plugin can also support advanced use cases:

Custom Timeframes: Tracking beyond 30 days for internal or external policy compliance.
Multisite Support: For stores operating across multiple sites in a WordPress multisite environment, Omnibus can often handle product pricing compliance site-wide.
Theme Compatibility: Works with most WooCommerce themes out-of-the-box, but advanced users can integrate it deeper into custom templates.
Reporting Options: Historical price logs can help inform future pricing strategies or promotions.

Conclusion

The Omnibus for WooCommerce (WP Omnibus) plugin is a vital compliance tool for EU-based online businesses. More than just a legal requirement, it also serves as a trust-building mechanism that reassures customers about the authenticity of discounts. By automating both price tracking and lowest-price display, it removes manual hassle while enhancing transparency.

For WooCommerce store owners who want to remain compliant, foster trust, and present their pricing honestly, this plugin offers a reliable and easy-to-use solution. Its seamless integration with WooCommerce, flexibility in display options, and automatic handling of historical data make it a powerful addition to any store that advertises promotions.

Omnibus for WooCommerce