Whols Pro – WooCommerce Wholesale Prices is a powerful and flexible WordPress plugin designed to extend the functionality of WooCommerce by enabling store owners to offer differentiated pricing for wholesale customers. As the eCommerce landscape grows more diverse, many businesses now cater to both retail consumers and wholesale buyers through the same storefront. Whols Pro simplifies this hybrid model by introducing a wholesale pricing system that operates seamlessly alongside the default WooCommerce pricing structure.

This plugin is ideal for store owners who wish to scale their business by offering exclusive pricing tiers, improved user management, and customized access controls for wholesale buyers. With a user-friendly interface, integration-ready settings, and a focus on ease of use, Whols Pro allows WooCommerce stores to handle B2B and B2C customers simultaneously without the need for a separate platform or complicated setups.

Wholesale Pricing Features

One of the primary functionalities of Whols Pro is its ability to assign separate wholesale prices to products for approved wholesale customers. This goes beyond simply adding a discount—it allows store owners to define entirely different prices for specific user roles, making it ideal for businesses that have a multi-tiered pricing strategy.

Per Product Wholesale Pricing

With Whols Pro, wholesale prices can be configured individually for:

Simple Products – Store owners can directly set wholesale prices through the standard WooCommerce product editing screen.
Variable Products – Each variation of a variable product can have its own wholesale price, ensuring pricing accuracy regardless of product options like size, color, or material.
Bulk Editing – For stores with a large catalog, bulk editing options are available to quickly update wholesale prices across multiple products or variations at once.

Category-Wide Pricing

Rather than updating products one at a time, Whols Pro enables users to set category-based wholesale pricing. This feature is particularly useful for large catalogs, where a consistent pricing strategy is needed across product types or brands.

Global Discount Options

In addition to fixed wholesale prices, users can apply global percentage-based discounts to wholesale user roles. This is useful for dynamic pricing strategies where discounts may shift frequently, allowing for streamlined adjustments across the entire store.

Wholesale User Role Management

Managing wholesale customers is a key aspect of the plugin. Whols Pro provides tools to easily create, assign, and manage wholesale-specific user roles, which determines who can access wholesale pricing.

Custom Wholesale Roles

Store administrators can create multiple custom wholesale roles, each with its own pricing and access settings. This allows for granular control over:

Pricing levels (e.g., Silver, Gold, Platinum wholesalers)
Access to specific product categories or discounts
Order minimums and purchase conditions

Registration Form for Wholesale Users

Whols Pro includes a dedicated wholesale registration form, which can be displayed on a standalone page or integrated into the site’s main registration workflow. This form collects essential user data and routes the application through an approval process.

Features of the registration module include:

Customizable fields (company name, tax ID, etc.)
Email notifications to admin and applicant
Automatic or manual user approval
reCAPTCHA support for anti-spam protection

Product Visibility and Access Control

The plugin provides advanced settings to manage product visibility based on user roles. This ensures that wholesale buyers see pricing and products intended for them, while retail customers see only standard pricing.

Role-Based Product Visibility

Products or categories can be restricted so that only users with wholesale roles can view or purchase them. This feature is useful for exclusive B2B items or price-sensitive catalogs not intended for retail audiences.

Conditional Display of Prices

Retail customers will only see the standard pricing, while logged-in wholesale users will automatically see their discounted or custom rates. The plugin supports:

Hiding wholesale prices from non-logged-in users
Displaying both retail and wholesale prices (if desired)
Custom messaging for visitors not eligible to see wholesale pricing

Cart and Checkout Enhancements

Beyond pricing, Whols Pro enhances the checkout experience for wholesale buyers with features designed to accommodate bulk purchasing and custom order workflows.

Minimum Order Requirements

To ensure profitability and streamline operations, store owners can set minimum order amounts for wholesale customers. This can be defined globally or by user role and enforced at checkout.

Shipping and Payment Control

Different customer types may require different shipping or payment options. Whols Pro allows administrators to:

Assign specific shipping methods to wholesale roles
Enable or disable payment gateways for wholesale users
Add custom notes or instructions at checkout for wholesale orders

Email and Notification Features

Communication is vital when handling wholesale accounts. Whols Pro includes robust email notification settings to ensure that both customers and administrators are kept informed.

New Wholesale Registration – Sends an email to admin upon submission of a wholesale registration form
Approval or Rejection Notification – Notifies applicants of their account status
Order Confirmation and Status Updates – Fully integrates with WooCommerce’s email system, with custom content available for wholesale users

Tax and Pricing Display Customizations

Since wholesale pricing often involves tax-exempt or differently-taxed transactions, Whols Pro allows for custom tax display options based on user roles.

Show or hide tax totals for wholesale users
Enable tax exemptions for certain roles
Display wholesale prices inclusive or exclusive of tax

These options provide compliance flexibility for B2B sales in various jurisdictions.

User Interface and Admin Usability

Despite offering a rich feature set, Whols Pro remains accessible for non-technical users. The plugin integrates naturally with the WordPress and WooCommerce UI, providing:

Intuitive tabbed settings interface
Product edit screen integration
Real-time role management from the Users dashboard
Import/export options for wholesale data

A strong emphasis on admin usability means store owners can quickly implement wholesale functionality without needing extensive configuration or coding knowledge.

Integration Compatibility

Whols Pro is built to work harmoniously within a typical WooCommerce ecosystem. It maintains compatibility with:

Most standard WooCommerce themes
Page builders like Elementor, WPBakery, and Gutenberg
Popular caching plugins and SEO tools
Multi-language plugins (e.g., WPML)
Currency switchers and multi-currency plugins

Additionally, its codebase is designed with WordPress best practices, ensuring compatibility with custom functions or additional plugins.

Practical Use Cases

To better understand the real-world utility of Whols Pro, here are a few example scenarios:

1. Clothing Manufacturer Selling B2B and B2C

A clothing brand may want to sell directly to consumers at retail prices while also offering bulk deals to boutique retailers. With Whols Pro:

Retail users can purchase without seeing wholesale options
Wholesale buyers can register through a dedicated form and, once approved, access discounted pricing
Product visibility can be restricted to wholesale-only designs or early-release items

2. Health Supplement Vendor with Multiple Distributor Levels

A supplement business working with regional distributors can:

Create multiple wholesale user roles (e.g., Distributor, Regional Agent)
Assign different discount levels to each role
Apply minimum order requirements and custom payment terms based on role

3. Stationery Supplier Managing Tax-Exempt B2B Accounts

A supplier dealing with schools and government agencies might:

Register wholesale customers via form, collect tax ID information
Approve and assign tax-exempt status based on the role
Show product prices exclusive of tax only for those users

Conclusion

Whols Pro – WooCommerce Wholesale Prices is an indispensable tool for WooCommerce store owners looking to expand into wholesale markets without creating a separate storefront. It handles everything from wholesale pricing and user role management to product visibility, tax control, and checkout customizations with a high degree of flexibility.

The plugin strikes a thoughtful balance between robust functionality and ease of use, making it accessible for a wide range of store owners. Whether you’re just starting to explore wholesale opportunities or already managing a network of B2B clients, Whols Pro offers the control, clarity, and convenience necessary to scale efficiently.

If you’re running a WooCommerce store and want to manage both retail and wholesale customers in one place, Whols Pro is a mature and capable solution worth implementing.

Whols Pro – WooCommerce Wholesale Prices