WordPress Pinterest Automatic

The WordPress Pinterest Automatic plugin is a powerful and indispensable tool designed for WordPress users who wish to streamline and automate their Pinterest marketing efforts. In todays visually-driven digital landscape, Pinterest stands out as a unique platform, not merely for social sharing but as a robust visual search engine and discovery tool. Its primary purpose is to bridge the gap between your WordPress websites content and your Pinterest boards, ensuring that your valuable visual content reaches a wider audience without requiring constant manual intervention.

At its core, WordPress Pinterest Automatic functions by taking various forms of content from your WordPress site – including posts, pages, custom post types like WooCommerce products, and their associated images – and automatically pins them to your designated Pinterest boards. This automation extends beyond just new content; it can also intelligently re-pin existing, evergreen content, breathing new life into your archives. The general function of the plugin is to transform your WordPress site into a self-sustaining content engine for Pinterest, significantly saving time for site administrators, content creators, and marketers. By maintaining a consistent and active presence on Pinterest, the plugin helps to drive substantial referral traffic back to your website, boost brand visibility, and enhance your overall search engine optimization strategy through increased external links and social signals. It acts as a diligent virtual assistant, ensuring your visual content is always working for you on one of the internets most influential visual platforms.

Features

The WordPress Pinterest Automatic plugin comes equipped with a comprehensive suite of features meticulously designed to offer unparalleled control and flexibility over your Pinterest automation strategy. These features cater to a wide range of users, from individual bloggers to large e-commerce operations, ensuring that every aspect of Pinterest pinning can be optimized and automated.

• Automatic Pinning of New Content

  This foundational feature ensures that as soon as you publish a new post, page, or custom post type on your WordPress site, the plugin can automatically create and publish a corresponding pin on Pinterest. This eliminates the need for manual pinning after every publication, ensuring your newest content gains immediate visibility on Pinterest. Users can configure which post types trigger this automation and which boards the pins should go to, making it highly adaptable for different content strategies.

• Scheduled Pinning of Old and Evergreen Content

  Beyond new content, the plugin excels at giving your older, valuable content a fresh lease on life. You can set up schedules to automatically re-pin existing posts, pages, or products from your archives. This is crucial for evergreen content that remains relevant over time, allowing you to continually drive traffic to these valuable resources without manual effort. The scheduling options are highly granular, letting you define intervals, specific times, and even the number of pins per day.

• Bulk Pinning Capabilities

  For sites with extensive archives or those looking to kickstart their Pinterest presence, the bulk pinning feature is invaluable. It allows users to select multiple existing posts or products and queue them for immediate or scheduled pinning. This is particularly useful for migrating content to Pinterest or for a quick surge in Pinterest activity to boost visibility.

• Flexible Image Selection for Pins

  The visual appeal of a pin is paramount, and the plugin offers extensive control over which images are used:

  • Featured Image: Automatically uses the designated featured image of a post or product.
  • All Images from Post: Pins every image embedded within a post, creating multiple pins for a single piece of content, which can be beneficial for visually rich articles or galleries.
  • Specific Images: Users can manually select particular images from a post or even upload a custom image specifically for the pin, offering maximum creative control.
  • Image Filtering: Options to exclude images based on size, aspect ratio, or specific keywords in their filenames, ensuring only high-quality, relevant images are pinned.

• Comprehensive Pin Content Customization

  Every element of a Pinterest pin can be tailored to maximize engagement and relevance:

  • Pin Titles: Automatically uses the post title, or allows for custom titles, shortcodes, or even spinning syntax for unique titles for each pin.
  • Pin Descriptions: Can be generated from the post excerpt, full content, custom text, shortcodes, or spun content to ensure variety and SEO optimization. This flexibility helps in crafting compelling descriptions that encourage clicks and re-pins.
  • Board Selection: Users can specify a default board, select boards based on post categories or tags, randomly assign pins to a set of boards, or even rotate through multiple boards for a single post. This intelligent board management ensures pins are categorized appropriately.
  • Pin Links: By default, pins link back to the original WordPress post or product. However, users can also specify custom links, which is useful for affiliate marketing or directing traffic to specific landing pages.
  • Rich Pins Support: The plugin automatically generates the necessary metadata for Rich Pins (e.g., article, product, recipe pins), ensuring that your pins display extra information like price, availability, or recipe ingredients directly on Pinterest, significantly increasing their value and click-through rates.

• Advanced Scheduling and Queue Management

  To prevent overwhelming Pinterest with too many pins at once and to maintain a consistent presence:

  • Interval Pinning: Pins can be scheduled to publish at specific intervals (e.g., every 30 minutes, hourly, daily), creating a steady stream of content.
  • Queue Management: A dedicated interface allows users to view, edit, or delete pending pins, providing full control over the publishing schedule.
  • Daily/Hourly Pin Limits: Set limits on the number of pins published per day or hour to avoid spamming and adhere to Pinterests best practices.

• Targeted Content Pinning

  Refine your pinning strategy by:

  • Category/Tag Filtering: Pin only posts from specific categories or with certain tags, allowing for highly targeted content distribution to relevant boards.
  • Post Type Support: Full support for standard posts, pages, and any custom post types registered on your WordPress site, including popular ones like WooCommerce products, portfolio items, or recipes.

• Enhancement and Optimization Features

  • Watermarking: Automatically adds a custom watermark to images before pinning, protecting your brand and intellectual property.
  • Image Resizing and Cropping: Ensures images are optimized for Pinterests preferred dimensions, improving visual quality and user experience.
  • Multiple Pinterest Accounts: Manage and pin to multiple Pinterest accounts from a single WordPress installation, ideal for agencies or users managing several brands.
  • WooCommerce Integration: Deep integration with WooCommerce allows for automatic pinning of products, including product images, titles, descriptions, and direct links, making it a powerful tool for e-commerce stores.
  • UTM Tracking: Automatically append UTM parameters to pin links, enabling precise tracking of Pinterest-driven traffic in Google Analytics and other analytics platforms.
  • Exclusion Rules: Define rules to exclude specific posts, categories, tags, or even individual images from being pinned, giving you granular control over what gets shared.
  • Automatic Hashtag Generation: Generate relevant hashtags based on post content, categories, or tags, increasing the discoverability of your pins.
  • Proxy Support: For advanced users, proxy support can help manage multiple accounts or bypass certain network restrictions, ensuring consistent operation.
  • Detailed Logs and Reporting: Keep track of all pinning activities, including successful and failed pins, providing transparency and aiding in troubleshooting.

Alternative Plugins and Addons for WordPress

While WordPress Pinterest Automatic offers a highly specialized and robust solution for Pinterest automation, several other plugins and services provide similar or complementary functionalities. These alternatives often vary in their focus, ranging from broad social media automation to Pinterest-specific optimization.

• Social Auto Poster: This plugin is a comprehensive social media automation tool that supports various platforms, including Pinterest. It allows for automatic posting of new and old content across multiple social networks, offering features like custom messages, scheduling, and category-specific posting. While it covers more platforms, its Pinterest-specific features might not be as deep or granular as WordPress Pinterest Automatic.
• Revive Old Post (now Revive Social): Primarily focused on sharing old content to social media, Revive Old Post is excellent for keeping your archives alive. It supports Pinterest, allowing you to share posts at regular intervals. Its strength lies in its ability to recycle content, but it may not offer the same level of image or description customization specifically for Pinterest as a dedicated plugin.
• NextScripts: Social Networks Auto-Poster (SNAP): SNAP is another powerful and versatile plugin for automating social media posts across numerous platforms. It offers extensive customization for each network, including Pinterest. Its flexibility is a major advantage, though configuring all the specific Pinterest options might require more setup compared to a single-purpose plugin.
• WP Tasty Pins: This plugin focuses more on Pinterest SEO and optimization rather than pure automation. It allows users to set hidden Pinterest-specific images and descriptions for each post, ensuring that when content is manually pinned, its optimized for Pinterest. While it doesnt automate the pinning process itself, its an excellent companion for ensuring your content is ready for Pinterest.
• Tailwind (with WordPress integration): While Tailwind is an external social media scheduling tool, it offers a robust WordPress plugin for seamless integration. Tailwind is renowned for its smart scheduling, analytics, and community features (Tribes). Its a powerful tool for Pinterest marketing, but it operates as a service with a WordPress bridge rather than a standalone WordPress plugin for direct automation.
• Buffer/Hootsuite (with WordPress integration): Similar to Tailwind, these are external social media management platforms that can integrate with WordPress. They allow you to schedule posts to Pinterest (among other platforms) from your WordPress dashboard. They offer broad social media management capabilities, but like Tailwind, they are external services with their own pricing models and might not offer the deep, WordPress-native automation specific to Pinterest that WordPress Pinterest Automatic does.

WordPress Pinterest Automatic distinguishes itself by its singular focus on Pinterest, allowing it to offer a depth of features and granular control specifically tailored for this platform that general social media automation tools might not match. Its native WordPress integration and extensive customization options make it a highly efficient choice for users whose primary social media focus is Pinterest.

Use Cases

The versatility and automation capabilities of WordPress Pinterest Automatic make it an invaluable asset for a diverse range of WordPress users and businesses. Here are several specific scenarios where the plugin significantly enhances or provides robust solutions within a WordPress environment:

For Bloggers and Content Creators

Bloggers, especially those in visually-driven niches like food, fashion, DIY, travel, or home decor, can leverage the plugin to maximize their contents reach.

• Automating New Blog Post Promotion: When a new recipe, travel guide, or DIY tutorial is published, the plugin automatically creates a visually appealing pin with the posts featured image, title, and description, linking directly back to the blog. This ensures immediate exposure on Pinterest, driving early traffic and engagement.
• Repurposing Evergreen Content: A food blogger with hundreds of recipes can schedule their older, popular recipes to be re-pinned regularly. This brings consistent traffic to these valuable posts without manual effort, extending their lifespan and ensuring they continue to be discovered by new audiences.
• Showcasing Visual Content: A photographer or graphic designer who blogs about their work can use the plugin to pin all images from a portfolio post to a dedicated “Portfolio” board, effectively turning Pinterest into an extension of their visual gallery and driving potential clients to their website.
• Creating Themed Boards: A fashion blogger can automatically pin outfits from different categories (e.g., “Summer Styles,” “Workwear,” “Casual Looks”) to corresponding Pinterest boards, keeping their content organized and easily discoverable by users searching for specific styles.

For eCommerce Stores (WooCommerce Integration)

Online retailers, particularly those using WooCommerce, can transform their product catalogs into a dynamic Pinterest shopping experience.

• Automatic Product Pinning: When a new product is added to a WooCommerce store (e.g., a new clothing line, handmade crafts, digital products), the plugin automatically pins the product image, title, description, and price to a relevant Pinterest board. This instantly showcases new inventory to potential customers.
• Driving Sales with Shoppable Pins: With Rich Pins support, products pinned by the plugin display real-time pricing and availability directly on Pinterest. This makes pins “shoppable,” reducing friction for users and driving direct sales by linking them straight to the product page on the website.
• Promoting Seasonal Collections: An online boutique can set up the plugin to automatically pin products from their “Winter Collection” to a specific board during the colder months, then switch to “Spring Arrivals” as the season changes, ensuring timely and relevant product promotion.
• Creating Curated Product Catalogs: A home decor store can automatically pin products to boards like “Living Room Inspiration,” “Kitchen Essentials,” or “Bedroom Decor,” allowing customers to browse curated collections visually and discover products relevant to their interests.

For Online Portfolios, Artists, and Photographers

Individuals and businesses whose primary offering is visual content can use Pinterest as a powerful discovery platform.

• Showcasing Artwork and Photography: An artist can automatically pin their latest paintings or digital art pieces from their WordPress portfolio to an “Art Gallery” board, gaining exposure and directing interested viewers to their website for more details or purchase options.
• Building Visual Brand Identity: A freelance photographer can use the plugin to consistently pin their best work, categorized by genre (e.g., “Wedding Photography,” “Portraiture,” “Landscape”), building a strong visual brand presence and attracting potential clients.

For Affiliate Marketers

Affiliate marketers who use WordPress to create content around products can strategically use Pinterest to drive traffic to their affiliate links.

• Pinning Product Reviews and Recommendations: An affiliate marketer reviewing kitchen gadgets can automatically pin images of the products with compelling descriptions, linking to their review post which contains affiliate links. This generates traffic to their review content and, subsequently, to the affiliate offers.
• Creating Niche-Specific Boards: An affiliate marketer focusing on outdoor gear can create boards like “Best Hiking Boots” or “Camping Essentials,” automatically pinning images of recommended products from their WordPress posts, driving highly targeted traffic.

For News Websites and Publishers

News outlets and content publishers can leverage Pinterest to expand their audience and drive traffic to articles.

• Quickly Sharing New Articles: A news website can set up the plugin to automatically pin new articles with engaging visuals to relevant boards (e.g., “World News,” “Technology Updates”), ensuring their content is quickly disseminated across Pinterest.
• Maintaining Consistent Presence: By automating the pinning of both new and older articles, publishers can maintain a continuous stream of content on Pinterest, keeping their brand top-of-mind and driving sustained traffic.

For Small Businesses and Service Providers

Local businesses, consultants, or service providers can use Pinterest to visually promote their offerings and build brand awareness.

• Promoting Services and Events: A local salon can pin images of their latest hairstyles or promotional event flyers from their WordPress blog, directing local users to their website for bookings or more information.
• Sharing Testimonials and Case Studies: A web design