YITH Google Product Feed

YITH Google Product Feed is a WordPress plugin designed to generate and manage product data feeds tailored for Google Merchant Center, enabling online stores to submit product inventories to Google Shopping and other feed-based marketing channels. Built primarily for WooCommerce-powered stores, the plugin automates the creation of a structured product feed that meets Google’s specifications, mapping WooCommerce product data (titles, descriptions, images, prices, availability, GTINs, MPNs, brand information, shipping and tax details, etc.) into the fields required by Google. The feed can be exported in formats accepted by Google Merchant Center, and the plugin includes tools to control which products are included, how attributes are mapped, and how regularly the feed is updated.

In practical terms, YITH Google Product Feed streamlines the often-complex process of preparing an eCommerce catalog for Google Shopping campaigns, reducing manual work and the potential for errors. It is particularly useful for store owners who run medium to large catalogs, manage frequent price or inventory updates, or operate in multiple languages or currencies and need consistent, validated product data to connect with Google’s advertising ecosystem.

Features

• Automatic feed generation: The plugin can automatically build a complete product feed that adheres to Google Merchant Center‚Äôs specifications, consolidating product titles, descriptions, images, prices, availability, and product identifiers (GTIN/MPN/SKU) into a single file.
• Flexible attribute mapping: Map WooCommerce product fields and custom fields to Google feed attributes. You can assign product title, description, Google product category, condition, brand, and other required or optional attributes using dropdowns and custom mappings so that the feed reflects the information Google expects.
• Support for variable and grouped products: Generate entries for variable products (individual variants) with their own attributes such as SKU, price, availability, and images, ensuring that each sellable unit is identifiable by Google and eligible for listings.
• Feed formats and encoding options: Export feeds in XML, TXT, CSV, or TSV formats and choose character encodings (UTF-8, etc.) according to Google‚Äôs requirements and regional standards. This flexibility accommodates different import workflows and custom integrations.
• Product filtering and inclusion rules: Create rules to include or exclude products based on categories, tags, attributes, stock status, visibility, price ranges, or custom criteria. This enables separate feeds for different markets, product lines, or promotional campaigns.
• Category mapping to Google Product Taxonomy: Map store categories to Google‚Äôs product taxonomy either manually or via bulk mapping tools. Proper category mapping improves relevancy in Google Shopping and is often necessary for certain product types.
• Custom labels and promotion fields: Add custom labels (e.g., seasonal, clearance, best-seller) and optional fields such as sale_price, sale_price_effective_date, and product_type to support advanced Google Ads strategies and feed-based campaign segmentation.
• Image management and prioritization: Select primary and secondary images for the feed, specify minimum image dimensions, and include additional image links when available to meet Google‚Äôs image quality and multiple-image recommendations.
• Shipping and tax configuration: Define shipping costs, shipping weights, and shipping attributes for items in the feed. Map tax-related information to comply with regional requirements or include shipping settings compatible with Google Merchant Center rules.
• Scheduling and automated updates: Configure scheduled feed regeneration so the feed file is refreshed at configurable intervals (hourly, daily, etc.), ensuring inventory, price, and availability changes are reflected without manual intervention.
• Feed URL and delivery options: Provide a publicly accessible feed URL that can be submitted to Google Merchant Center. Some workflows also support FTP/SFTP upload or email delivery for third-party integrations, ensuring flexible delivery to external endpoints.
• Validation and preview tools: Preview the feed format and sample entries before submission, and perform basic validation to flag missing mandatory attributes or formatting issues so you can fix items prior to sending to Google.
• Multi-currency and multi-language support: Create multiple feeds tailored to different markets with localized currency formatting, language-specific titles and descriptions, and feeds that correspond to regional Google Merchant Center accounts.
• Handling of product identifiers: Include support for GTIN, MPN, and brand fields. Where identifiers are missing, the plugin can help configure fallback strategies (e.g., using SKU) while flagging items that may be disapproved due to missing mandatory identifiers.
• Attribute transformations and templates: Apply transformations to attributes (trim, concatenate, replace HTML tags) and use template rules to standardize product titles or descriptions for better matching in Google Shopping searches.
• Feed segmentation and multiple feed creation: Maintain multiple feeds for different purposes‚Äîsuch as one feed for all products, another for a seasonal collection, and separate feeds for distinct merchant accounts‚Äîeach with its own mapping and scheduling.
• Compatibility with multilingual plugins: Integrates with common multilingual tools like WPML and Polylang (depending on the environment) so you can build language-specific feeds when your store serves multiple locales.
• Logging and error reporting: Maintain logs of feed generation and delivery actions, and receive notifications or view reports about items that failed validation or were excluded due to mapping rules.
• Extensibility and hooks for developers: Provide developer hooks and filters for customizations, enabling agencies and developers to extend mapping logic, filter product sets programmatically, or integrate feed generation into broader automation workflows.
• Alternatives and Add-ons:
  • Google Listings & Ads (by WooCommerce/Google): A free plugin by WooCommerce that integrates directly with Google Merchant Center and Google Ads for basic product listings and synchronisation.
  • Product Feed PRO for WooCommerce (by AdTribes): A feature-rich alternative offering many export templates, mappings, and channel-specific optimizations including Google Shopping.
  • CTX Feed (formerly WP Product Feed): A plugin focused on generating multiple feed formats for numerous shopping channels, with advanced filtering and mapping capabilities.
  • WP All Export / WP All Import: Not a direct feed generator but powerful tools for exporting and importing product data; can be combined with feed templates for custom feed workflows.
  • Feeds for WooCommerce (WebToffee): Another alternative that creates and schedules product feeds and supports multiple channels and formats.
  • Complementary addons: Multi-currency and multilingual plugins (WPML, Polylang), SEO plugins for better titles/descriptions, and Advanced Custom Fields or custom metadata plugins to ensure the product attributes you map are available and well-structured.

Use Cases

YITH Google Product Feed is valuable across a wide range of eCommerce scenarios. The following use cases illustrate how the plugin can solve common challenges and improve marketing effectiveness:

Large catalogs with frequent changes: Retailers with thousands of SKUs and frequent inventory or price updates need a reliable way to keep Google Merchant Center in sync with their store. The plugin’s scheduled feed regeneration and automated delivery prevent stale data and reduce the risk of disapproved listings due to outdated prices or out-of-stock items.

Multi-market retailers: Merchants selling in multiple countries or languages can create separate feeds for each market, with localized titles, descriptions, currency formatting, shipping, and tax settings. This ensures listings meet local regulations and shopper expectations while aligning with the correct Merchant Center accounts.

Campaign segmentation and performance optimization: Marketing teams often run multiple Shopping campaigns segmented by product type, margin, or promotion. The plugin allows creation of targeted feeds—such as a high-margin product feed, a clearance feed, or a feed for seasonal promotions—making it easy to control which products are eligible for each campaign and to add custom labels used by Google Ads.

Complex product types and variants: Stores selling apparel, electronics, or customizable products can export each variant as a separate feed item with variant-specific price, SKU, availability, and images. This granular approach ensures customers see the correct product options in Shopping results and prevents mismatches that could harm conversion.

Compliance and quality control: Google requires certain attributes (e.g., GTIN, brand) for specific product categories. The plugin helps identify items missing mandatory identifiers and allows administrators to add or map missing information, reducing the number of disapprovals and improving listing coverage.

Third-party feed ingestion or partner platforms: Businesses that syndicate product data to marketplaces, comparison-shopping engines, or affiliate networks can use the plugin to generate standardized feeds compatible with partner specifications, even when those specs differ slightly from Google’s. Export formats and attribute mappings can be customized for each partner.

Developer and agency workflows: Agencies managing multiple client stores can create templated feed configurations and use the plugin’s developer hooks to integrate feed generation into deployment pipelines. The ability to export feed settings and reuse mappings speeds up onboarding for new clients and ensures consistent setup.

Seasonal and promotional adjustments: During high-demand periods (holidays, sales), marketers can create temporary feeds that prioritize promotional pricing or highlight items with sale labels. Such feeds can be scheduled to activate and deactivate automatically, aligning with promotional calendars and ensuring accurate ad messaging.

In summary, YITH Google Product Feed serves as both a tactical tool for ensuring product data integrity with Google Merchant Center and a strategic asset for scaling multi-channel advertising. It simplifies the technicalities of feed formatting and delivery, while offering flexibility for advanced use cases—making it well-suited for store owners, digital marketers, and developers who need reliable, customizable, and repeatable product feed workflows within WordPress and WooCommerce environments.