WooCommerce Drip

WooCommerce Drip WordPress plugin integrates WooCommerce with Drip, an email marketing automation platform. The plugin allows online store owners to automate their email marketing campaigns by creating targeted email workflows based on customer behavior and purchase history. With WooCommerce Drip, store owners can segment their customer lists, send targeted emails, and track their email marketing efforts.

Features

1. Automated Email Workflows

WooCommerce Drip allows store owners to create automated email workflows based on customer behavior. For example, store owners can create an email workflow that sends a welcome email to new customers, followed by a series of emails promoting related products. The plugin also allows store owners to create workflows based on customer purchase history. For example, store owners can create an email workflow that sends a series of emails to customers who have abandoned their cart, reminding them to complete their purchase.

2. Customer Segmentation

WooCommerce Drip allows store owners to segment their customer lists based on customer behavior and purchase history. For example, store owners can create a segment of customers who have purchased a specific product or a segment of customers who have not purchased anything in the last 30 days. Store owners can then target these segments with specific email campaigns.

3. Event Tracking

WooCommerce Drip allows store owners to track customer behavior on their website and use that data to trigger automated email workflows. For example, store owners can track when a customer adds a product to their cart or when a customer completes a purchase. This data can then be used to trigger automated email workflows, such as a series of emails promoting related products or a series of emails reminding customers to complete their purchase.

4. Email Campaign Tracking

WooCommerce Drip allows store owners to track the performance of their email campaigns. Store owners can track metrics such as open rates, click-through rates, and conversion rates. This data can then be used to optimize future email campaigns and improve overall email marketing performance.

Use Cases

1. Abandoned Cart Recovery

One of the most common use cases for WooCommerce Drip is abandoned cart recovery. When a customer adds a product to their cart but does not complete their purchase, WooCommerce Drip can automatically send a series of emails reminding the customer to complete their purchase. These emails can include a discount code or other incentive to encourage the customer to complete their purchase.

2. Upselling and Cross-Selling

WooCommerce Drip can also be used to promote related products to customers who have already made a purchase. For example, if a customer purchases a camera, WooCommerce Drip can automatically send a series of emails promoting camera accessories, such as lenses, tripods, and camera bags.

3. Customer Retention

WooCommerce Drip can also be used to improve customer retention by sending targeted emails to customers who have not made a purchase in a while. For example, if a customer has not made a purchase in the last 30 days, WooCommerce Drip can automatically send a series of emails promoting new products or offering a discount code to encourage the customer to make a purchase.

Comparison with Other Similar Plugins

1. Mailchimp for WooCommerce

Mailchimp for WooCommerce is a similar plugin that integrates WooCommerce with Mailchimp, an email marketing automation platform. Like WooCommerce Drip, Mailchimp for WooCommerce allows store owners to create automated email workflows, segment their customer lists, and track their email marketing efforts. However, Mailchimp for WooCommerce does not offer the same level of event tracking as WooCommerce Drip, which means that it may not be as effective at triggering automated email workflows based on customer behavior.

2. Klaviyo for WooCommerce

Klaviyo for WooCommerce is another similar plugin that integrates WooCommerce with Klaviyo, an email marketing automation platform. Like WooCommerce Drip, Klaviyo for WooCommerce allows store owners to create automated email workflows, segment their customer lists, and track their email marketing efforts. However, Klaviyo for WooCommerce is more expensive than WooCommerce Drip, which may make it less accessible to smaller online stores.

3. Omnisend for WooCommerce

Omnisend for WooCommerce is another similar plugin that integrates WooCommerce with Omnisend, an email marketing automation platform. Like WooCommerce Drip, Omnisend for WooCommerce allows store owners to create automated email workflows, segment their customer lists, and track their email marketing efforts. However, Omnisend for WooCommerce is more focused on omnichannel marketing, which means that it may not be as effective at email marketing as WooCommerce Drip.

Conclusion

WooCommerce Drip is a powerful WordPress plugin that can help online store owners automate their email marketing campaigns and improve their overall email marketing performance. With features such as automated email workflows, customer segmentation, event tracking, and email campaign tracking, WooCommerce Drip is a valuable tool for any online store looking to improve their email marketing efforts. While there are other similar plugins available, WooCommerce Drip stands out for its affordability and effectiveness at triggering automated email workflows based on customer behavior.