Pretty Links Pro is a powerful WordPress plugin designed to help website owners manage their affiliate links by creating short, branded links that are easy to remember and share. The plugin is developed by Blair Williams and his team at Pretty Links, and it has been downloaded over 200,000 times. Pretty Links Pro is a premium version of the plugin that offers advanced features and functionality for professional users.

Primary Function

The primary function of Pretty Links Pro is to help website owners manage their affiliate links. Affiliate marketing is a popular way for website owners to earn money by promoting other people’s products and services. However, affiliate links can be long and difficult to remember, and they can also look spammy and unprofessional. Pretty Links Pro solves these problems by allowing website owners to create short, branded links that are easy to remember and share.

Features

Pretty Links Pro offers a wide range of features that make it a powerful tool for managing affiliate links. Some of the key features of the plugin include:

Link Management

Pretty Links Pro allows users to create, manage, and track their affiliate links from a single dashboard. Users can create short, branded links that redirect to their affiliate URLs, and they can also track clicks and conversions for each link.

Link Cloaking

Link cloaking is a technique used to hide the destination URL of an affiliate link. Pretty Links Pro allows users to cloak their affiliate links, which makes them look more professional and less spammy.

Link Redirection

Pretty Links Pro allows users to redirect their affiliate links to any page on their website or to an external URL. This makes it easy for website owners to promote their own products and services alongside their affiliate links.

Link Categories

Pretty Links Pro allows users to organize their affiliate links into categories, which makes it easy to manage large numbers of links.

Link Rotator

Pretty Links Pro includes a link rotator feature that allows users to rotate multiple affiliate links within a single link. This is useful for split testing and for promoting multiple products within a single link.

Link Reports

Pretty Links Pro includes detailed reports that allow users to track clicks, conversions, and other important metrics for their affiliate links.

Use Cases

Pretty Links Pro is a versatile plugin that can be used in a wide range of situations. Some of the most common use cases for the plugin include:

Affiliate Marketing

Pretty Links Pro is ideal for website owners who use affiliate marketing to monetize their websites. The plugin allows users to create short, branded links that are easy to remember and share, and it also includes advanced tracking features that make it easy to monitor the performance of their affiliate links.

Social Media Marketing

Pretty Links Pro is also useful for social media marketing. The plugin allows users to create short, branded links that are easy to share on social media platforms like Twitter and Facebook. This can help to increase click-through rates and drive more traffic to their websites.

Email Marketing

Pretty Links Pro can also be used for email marketing. The plugin allows users to create short, branded links that are easy to include in email newsletters and other marketing materials. This can help to increase click-through rates and drive more traffic to their websites.

Split Testing

Pretty Links Pro includes a link rotator feature that allows users to split test multiple affiliate links within a single link. This is useful for testing different products and offers to see which ones perform best.

Conclusion

Overall, Pretty Links Pro is a powerful WordPress plugin that makes it easy for website owners to manage their affiliate links. The plugin offers a wide range of features and functionality that make it a versatile tool for affiliate marketing, social media marketing, email marketing, and split testing. With its easy-to-use interface and advanced tracking features, Pretty Links Pro is an essential tool for any website owner looking to monetize their website through affiliate marketing.